As a businessperson, it is natural to want to increase your sales and revenue. One way to do this is to get more customers by scaling your ad campaign. However, there are many ways to start scaling the number of ads that you are running, but only a few of them will lead to conversions [...]
If you want to advertise your business products and services online successfully, you need to understand exactly where you are in your business, and what goals you should be striving for in that stage. Just aiming to get more sales won’t be good enough to sustain you for the long haul; you need to build [...]
Have you been curious as to how online advertisers seem to know your every move online? How banner ads show up for something you just looked at on an entirely different site a few days ago? If you have your own website, you can do this same thing to track information on your how your [...]
Not all advertising platforms are created equal. If an ad campaign works for one platform, that certainly doesn’t mean it will work across the board. Before you can successfully advertise on any one platform, you have to know how people use that platform, to begin with, and as a result how you can tell which [...]
Most likely you have visited several online shops to browse through their products. Once you leave that site, have you ever seen the exact product that you were browsing for in an advertisement while going through your favorite online blog? At first, it seems a weird coincidence. In reality, you were just the latest target [...]
It is imperative that you have your message at the forefront of the minds of your customers and prospects. Not only that, you need to have that message be custom-tailored to each prospect or customer. We will cover 3 specific methods of doing staying in front of your audience with your tailored message: Ad retargeting [...]