When trying to generate leads and make sales for their businesses, too many brands go from 0 to 60 way too fast. It’s like they jump from “Hey nice to meet you for our first date” to “Let’s pick what our kid’s name is going to be” in a 5 minute timespan. Instead of going [...]
Quizzes, whether or not their purpose is lead generation, are becoming more common these days. You’ve likely seen them in your Facebook and Twitter feeds. You may have even seen the occasional quiz pop up on LinkedIn or even in your email inbox. Because of the quiz types floating around it’s easy to dismiss them [...]
What is a lead magnet? A lead magnet is essentially a freebie you give away in exchange for someone’s email address. In other words, it’s an incentive to for people to make it okay to give you their email address and let you into their inbox. We want lead magnets that not only are people [...]
Contests are a fantastic way to explode your brand awareness, especially when you are first starting out on your business journey. Contests typically accomplishes 5 key goals: Building brand awareness Building good faith with your audience Lead generation Building a large social media following ...and finally, generate sales If you want to have the best [...]
Most companies aren’t even sure why they should be in the business of lead generation to begin with, or they’re getting leads from poor-quality sources without even realizing it. They’re generating leads and they’re not getting much in the way of results from those leads. They typically don’t understand that there’s a difference between the [...]