It is imperative that you have your message at the forefront of the minds of your customers and prospects. Not only that, you need to have that message be custom-tailored to each prospect or customer. We will cover 3 specific methods of doing staying in front of your audience with your tailored message: Ad retargeting [...]
Why is email marketing so important for your business? Simply put, it’s the most cost effective form of marketing there is on the planet. According to Entrepreneur.com, email marketing returns an average of $44.25 for every $1 spent. Imagine having a slot machine that gives you $44.25 for every $1 you put into it. Also, [...]
As human beings, we all deepen our one-on-one relationships with those around us every day. For a business, especially on a large scale, it can be difficult to build strong, personal connections with each one of our customers, but it is also critical to the success of your business. In today’s world it is imperative [...]
In our previous article we went over how to keep your emails out of the spam folder, and in that article we brushed over the importance of segmenting your subscriber list based on their level of engagement with your email messages and your overall brand. In this article, we’ll take a deep dive into email [...]
Most often the main obstacle to maximum email deliverability to your subscribers’ inboxes has to do with how you go about sending your emails to your list. In this article we go over how to manage your contacts, collecting new leads, and who to target when sending your emails. But before we get started, we [...]