Have you ever been frozen in front of your blank screen, not knowing what to write? You could have a well of ideas that’s bone dry, or have so many of them flood your mind that stopping to pick one is all but impossible. Setting up a blog content planner right at the beginning of [...]
Content marketing is the promotion of content that you have created through different channels and geared towards a specific audience. Many people assume that content refers to any written content. However, it can be almost anything you can imagine - from infographics and slideshows to blog posts and e-books, all of them are different forms [...]
Content distribution is ground zero for your content marketing program – the point where you out your goals, audience insights, tactical choices, and creative executions to the test. You may have spectacular content available for your readers. However, there is no point in creating it if they don’t read it. You need to understand how [...]
There is a massive overall problem in the marketing industry with people who aren’t sure about how to create and sustain an long-term content strategy. However, the last thing you want to do is start from scratch every week. It’s stressful, it’s unproductive, and it doesn’t help you create good content. As part of your [...]
Whether you plan on becoming a content writer yourself, or if you plan on outsourcing content to another writer (or group of writers), it’s critical to know how to research, write, and distribute quality content. Today, we’ll go over how to do research for your content so you know exactly what your audience wants to [...]
Are you using content marketing as effectively as possible to reach your customers and build your business? These days, content marketing is one of the best ways to raise brand awareness among a targeted audience, as well as increase your online authority, web traffic, leads, and sales. However, without the right content marketing strategy, tactics, [...]
When trying to generate leads and make sales for their businesses, too many brands go from 0 to 60 way too fast. It’s like they jump from “Hey nice to meet you for our first date” to “Let’s pick what our kid’s name is going to be” in a 5 minute timespan. Instead of going [...]