If you do not have a sharp looking order form that follows best practices, you are leaving money on the table in a big way. Spending a little time optimizing your forms can be the most important optimization work you can do for your entire sales funnel. You will want to test these frequently, but [...]
Sales pages are standalone pages created with one specific purpose in mind: to generate sales for your product or service. No matter your industry or niche, the purpose of your sales page remains the same: to convert visitors into customers. In this article we will dive into the following areas of Sales Pages: Different Types [...]
When trying to generate leads and make sales for their businesses, too many brands go from 0 to 60 way too fast. It’s like they jump from “Hey nice to meet you for our first date” to “Let’s pick what our kid’s name is going to be” in a 5 minute timespan. Instead of going [...]
Quizzes, whether or not their purpose is lead generation, are becoming more common these days. You’ve likely seen them in your Facebook and Twitter feeds. You may have even seen the occasional quiz pop up on LinkedIn or even in your email inbox. Because of the quiz types floating around it’s easy to dismiss them [...]
What is a lead magnet? A lead magnet is essentially a freebie you give away in exchange for someone’s email address. In other words, it’s an incentive to for people to make it okay to give you their email address and let you into their inbox. We want lead magnets that not only are people [...]
Contests are a fantastic way to explode your brand awareness, especially when you are first starting out on your business journey. Contests typically accomplishes 5 key goals: Building brand awareness Building good faith with your audience Lead generation Building a large social media following ...and finally, generate sales If you want to have the best [...]
Most companies aren’t even sure why they should be in the business of lead generation to begin with, or they’re getting leads from poor-quality sources without even realizing it. They’re generating leads and they’re not getting much in the way of results from those leads. They typically don’t understand that there’s a difference between the [...]
It is imperative that you have your message at the forefront of the minds of your customers and prospects. Not only that, you need to have that message be custom-tailored to each prospect or customer. We will cover 3 specific methods of doing staying in front of your audience with your tailored message: Ad retargeting [...]
Why is email marketing so important for your business? Simply put, it’s the most cost effective form of marketing there is on the planet. According to Entrepreneur.com, email marketing returns an average of $44.25 for every $1 spent. Imagine having a slot machine that gives you $44.25 for every $1 you put into it. Also, [...]
As human beings, we all deepen our one-on-one relationships with those around us every day. For a business, especially on a large scale, it can be difficult to build strong, personal connections with each one of our customers, but it is also critical to the success of your business. In today’s world it is imperative [...]